The app culture is booming across multiple verticals and segments. Foreign exchange & travel solutions pioneers are also looking to grab a piece of the action. Thomas Cook has launched a brand new mobile app that caters to foreign exchange.
One of the leading travel and travel finance players in the world, Thomas Cook has developed a mobile app to attend your foreign exchange needs. The app will be initially available only on the Android platform. Other than offering services like Corporate Travel, MICE, Insurance, Visa and E-Business, Thomas Cook will be now available on-the-go. The company is one of the oldest travel related companies in the world. Thomas Cook first opened its doors way back in 1881. Since its inception, the company has been one of the leading names in the travel business. The Android app will be the India’s first app that offers foreign exchange transactions through mobile. It will provide the customers easy solutions via a simple tool decked on a simpler interface with regards to Rate Alerts for specified currencies via SMS and email. The app is designed to be a one stop shop for foreign exchange transactions. Some of the features in the Android app will include live rates across major global currencies, including USD, Euro, Swiss and Franc, to cover both buying and selling of foreign exchange. The company said that it will also feature a revolutionary ‘Block My Rate’ option for protection against rate fluctuations. The mobile application can be downloaded via Android (2.3.3 & all upper versions) & the company is planning to release on iOS in a couple of months.
The travel sector in the country has been growing rapidly. And, with the sales of smartphones, growing sky high, the majority of the companies are looking to tap users through the mobile ecosystem. Thomas Cook India’s has conducted a number of research studies to understand this trend before launching the mobile app. After identifying the huge potential of the Indian smartphone market, Thomas Cook has decided to dish out a platform for secure and convenient foreign exchange transactions via creating a Foreign Exchange app to equip customers with easy, safe and smooth currency transactions with fulfilment while on the go. Speaking about the launch, Amit Madhan, COO, IT & E-Service, Thomas Cook (India) said, “Thomas Cook India’s internal research has highlighted that while over 40 percent of our online transactions are via a mobile device, for foreign exchange this is truly noteworthy- at over 65 per cent. Hence launching our Thomas Cook Forex app was clearly the need of the hour.” Mr. Madhan concluded saying, “With mobile data reiterating the Indian travelers’ shift to m-commerce, coupled with India’s booming smartphone market, as pioneers in the foreign exchange space we are delighted to present the first ever mobile application and its slew of unique and customer empowering features for India’s Forex consumers on the go.”