According to the Internet Consumption Trends report, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB-WAM for the month of August, 50% of internet users in India consumed internet for a minimum of 15 days in a month. Of the same 50%, the data reveals that 20% of users are on the Internet every single day in a month.
Mr. David Lau, General Manager – India, Singapore Airlines, speaks exclusively to Thinking Aloud and provides an insight on how Singapore Airlines are using digital for customer retention and acquisition. TA: As a leading airline today, what would you say are your current marketing priorities especially from the digital perspective? DL: Internet penetration in India […]