According to the Internet Consumption Trends report, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB-WAM for the month of August, 50% of internet users in India consumed internet for a minimum of 15 days in a month. Of the same 50%, the data reveals that 20% of users are on the Internet every single day in a month.
There is no shortage of customer data today. In fact, companies are drowning in it, so it’s amazing how much customer data goes unused by marketers. Many companies simply continue to use mass discounting to incentivize customers regardless of what truly motivates them or their past purchase behavior. However, many marketers have discovered that mass […]