4 Digital Strategy Steps to Success


Some clients and brands look for a particular way & genre of communication. The avenues for digital marketing are growing with each passing day. There is huge scope for opportunity and innovation for people venturing into this field. A brand’s position and reach highly depends on various formats of churning out a digital strategy. Various metro cities like Mumbai, Delhi, and Kolkata etc are home to the most of the big brands and big players in media and advertising. There are many agencies looking to tap these lucrative marketing avenues to set up a profitable business. Various new age entrepreneurs looking to set up a digital marketing agencies, are dedicated to work on a defined set of guidelines and work ethics. These companies can help you to come up with strategies to market on multiple digital channels & provide the brands with a comprehensive media mix.

Most the agencies are not using the traditional methods nowadays. Most marketing teams focus on a singular layout to tap the target audience through unique strategies. Creating a digital strategy & a branding strategy along with designing form the core part of almost every digital marketing agency. Here are the 4 pivotal steps widely used on digital advertising & marketing platforms.

Devising a Digital Strategy

While creating and developing a digital strategy, marketers and ad agencies must ensure that the brands and clients relate to the strategy follows structure vision. The main motive of a strategy is to relate to people & convey an idea to the masses. A proper structure can help the idea connect with the target audience, which can be the potential customers. Clients would always put emphasis on profit and ROI; it is the job of these agencies to amalgamate these benefits with a strategy to deliver a successful campaign. These are the key steps adopted by a digital marketing agency in regards to developing & devising a successful strategy.

Plan and Assess

An agency must firstly keep in mind, what they are hoping to achieve for the client or the brand. This can be done by gauging areas like location, age, demographics and value. The next thing is to measure the brand’s social footprint and emotional reach of the brand. Along with these, an agency must also consider perception, virality and resonance factors while working on a digital strategy.

Launching a Campaign

After assessing brand position and consumer perception, an agency must focus on formulating a strong advertising message. While formulating a message, one must consider and develop a story that needs to be told to the target audience. They must keep in mind, the emotion that a campaign is supposed to evoke and how would that message incite action on behalf of the brand or the client.

Choose Right Platforms

The final step while drafting a digital strategy is to choose the right platforms. It is very pivotal to consider your audience, geographic location and lifestyle. Almost every well known digital marketing agency in the country recognizes the fact that every consumer base varies. They must target those social networks and platforms that would help the client to achieve their business goals. They must be careful while choosing social platforms & technology as they would help in the deliverance of the end product.


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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

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