3 Simple Optimization Tricks that Make Digital Media Click


These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be REALLY fast.” – Aaron Lee

You must have heard that content is the real king. Well, it does prove to be right at most times. But, it is not just about writing quality content; the success of digital media also depends on using the content effectively. The content should be directed to the right people. Majority people on the social platforms read it, like it and comment on it; only if the content is relevant. It is surely not an easy task; big companies and brands are on a lookout to hire top digital media agencies to optimize campaigns for their brands. However, here are 3 simple optimization tricks that new entrants can use to optimize and start their digital journey. If you don’t want to hire an agency and you are looking to learn the trade yourself, these simple optimization tricks adopted by the majority of the agencies will serve the cause for sure.

Usage of Vanity URLs

Previously, Facebook users did not have usernames. The page having the product or brand name was completely unheard of. However, this has changed over the course of time. FB (As people like to call it nowadays) now allows the user and brand pages to have usernames. For an example, if your brand name is sociothought; now you have the option of links like www.facebook.com/sociothought…. These are known as Vanity URLs. These URLs can be used in the process of SEO along with directing users and potential customers to your brand page.

Hashtag Usage

One must use hashtags wisely. The key to create a good hashtag lies in keeping it short & to the point. Most people are still unaware of hashtags on Facebook. Yes, hashtags are not just relevant on Twitter. The in-house creative team in the best digital media companies has the task of coming up with short and quirky tags that can instantly connect with the users. Proper use of these tags can also help in segregation of content so that the users can find it easily. Using it incorrectly can send these to the dark unknown corners of the social web. Jump into your creative side, and, try to create short and relevant hashtags for your brands, sales, campaigns, etc.

The World is going Mobile, Make sure you do too

Yes, the world is going mobile. Now everyone owns a Smartphone or a tablet. You need to pay heed to this explosion of mobile technology. The content posted on your brand’s social pages needs to be mobile friendly. You can hire a content curator or a content specialist as they can deliver you the right content, which is mobile friendly. And, make sure that your website is mobile friendly. The majority of the users are now browsing on their smartphones. You would not want to miss out on a huge number of prospect customers, would you?

Social Media Optimization done by experts can help you a lot in regards to tapping the audience on various Social Media platforms and converting them into your esteemed customers. However, if you are looking to get started on your own, you just need to tweak things & use such simple tips to make the most of it.


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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

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